For First-Time STR Investors About to Spend $30K–$150K on Renovation & Furnishing…

There Is Only One Reason Most STRs Underperform —And It Starts Before You Buy a Single Piece of Furniture

Discover The 5-Decision Guest Journey Framework™ that gives you total clarity on what to decide first — so you stop guessing, stop overspending, and design for bookings from day one

They fail because of bad sequencing. Because someone chose paint before positioning. Sofa before story. Tile before target guest. And by the time they realize it… They’ve already spent $40,000. The hard truth? A “nice” property is not a strategic property. And guests don’t reward “nice.” They reward intentional. They reward cohesive. They reward experience. If you’re about to renovate or furnish your first STR…You don’t need more decorating advice.

You need a decision filter. That’s exactly what this is.

The STR Designer — The First Five Decisions That Define Your Guest Journey

This is a 60–90 minute strategic mini-course designed for serious first-time STR investors.

It gives you total clarity before renovation begins.

Decision One

Design for the Stay, Not the Everyday

Why designing like a homeowner leads to forgettable rentals — and how to shift into experience-first thinking that drives bookings. When you shift your lens, every decision becomes clearer — and more profitable.

Decision Two

Find Your Property’s Story

The positioning clarity that guides every design choice. How to define your target guest and create a clear positioning statement that filters decisions before you spend. Without this, you decorate. With it, you design strategically.